name: email-sequence description: "Write a multi-email nurture/onboarding/launch sequence with a goal per email. Use when asked to write an email sequence, a welcome/onboarding series, a nurture drip, a launch sequence, or a re-engagement series. Produces the sequence map (trigger, timing, goal per email) plus the full copy for each email — subject, body, and one CTA — designed to move the reader one step at a time." homepage: https://mohitagw15856.github.io/pm-claude-skills/skill/email-sequence.html metadata: { "openclaw": { "emoji": "✍️" } }

Email Sequence Skill

A good sequence isn't a newsletter on a timer — each email has one job and earns the next open. This skill maps the sequence (what triggers it, the cadence, the single goal of each email) and writes the copy, so a welcome series activates, a nurture drip builds trust toward a sale, and a launch sequence converts — without burning the list. (For the lifecycle strategy/segmentation, pair with lifecycle-crm-plan; this writes the emails.)

Required Inputs

Ask for these only if they aren't already provided:

• Sequence type & goal — welcome/onboarding (→ activation), nurture (→ a sale), launch (→ buy by date), re-engagement (→ return). What's the end action?
• Audience & where they entered — what they just did (signed up, downloaded, went cold) sets the opening.
• The offer/product and the core value to reinforce.
• Length & cadence — how many emails, over what window (or let the skill recommend).

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• Proof / assets — testimonials, case studies, resources to deploy along the way.

Output Format

Email Sequence: [type] — goal: [end action]

1. Sequence map — the spine:

2. The emails — for each, the full copy: subject (+ a preview-text line), a short body with one idea, and one CTA. Each email earns the next: end with a hook forward where it helps.

3. Rules — the exit condition (e.g. stop the nurture once they convert), a frequency/suppression note, and the one metric per email to judge it by (not just opens).

Quality Checks

• [ ] Each email has a single, explicit goal and one CTA — not a roundup
• [ ] The cadence and triggers are behaviour-aware (and stop when the goal is met)
• [ ] Early emails give value before asking; the ask is earned
• [ ] Subjects are specific; preview text complements (doesn't repeat) the subject
• [ ] An exit/suppression rule prevents emailing people who already converted

Anti-Patterns

• [ ] Do not write a newsletter — each email needs one job, not five updates
• [ ] Do not ask in every email — give value first; pushing too early kills the sequence
• [ ] Do not forget the exit condition — emailing converted users "buy now" erodes trust
• [ ] Do not stuff multiple CTAs — one action per email or none gets taken
• [ ] Do not judge by opens alone — tie each email to the step it's meant to drive

Based On

Lifecycle email practice — one-goal-per-email sequences, value-before-ask, behaviour-triggered cadence with exits.

這個技能質量不錯，文件寫得很清晰，能告訴你怎麼寫出有目的性的郵件序列而不是群發 newsletter。它有明確的質量標準和避坑指南，對新手友好。缺點是缺少實際的郵件示例參考，只有理論指導，沒有模板可以直接套用，生成效果比較依賴 AI 本身的能力。